The Tyranny of the Grub Grabbers

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Currently browsing thread: The Tyranny of the Grub Grabbers Petersen Oct 27, 2009 07:17:25

The Tyranny of the Grub Grabbers
Petersen email Posted on: Oct 27, 2009 07:17:25	'Nuff said. The Tyranny of the Grub Grabbers at the Guardian Quote: We could maybe grab a bite? Yes. Maybe we could. That's a really enticing offer. Exactly how sodding fast are you moving on those shiny career tracks from here to unimaginable wealth, that you can only afford enough time to lean out of the window as you scream past and 'grab' at sustenance? The truth, of course, is that this nasty little piece of jargon has been rudely shoved into our language. Marketers love to foment the notion that we are all 'cash-rich and time-poor'. If they can encourage the belief that we all work too hard we'll feel better about the expensive little 'indulgences' with which we can 'treat' ourselves. Go on, have a lovely milky beverage, a bath full of skin-irritating bubbles and light a candle that smells like a hooker's handbag - you're so 'hassled', so 'stressed' by daily life that you know you deserve to treat yourself. And of course, you busy little consumption unit, you just love to grab a coffee don't you? We love it too. We love that you come into our retail experience environment, give us the money as fast as humanly possible, pick up the steaming product and then piss off back into the street where you no longer cost us heat, light, groundrent and attention. Quick, quick. Grab n'go. Get the hell out so we can move the next one in and strip them of their cash too. Also of interest, and linked in the article, The Hardest Working Countries HT:The Food Section

The Tyranny of the Grub Grabbers

Petersen
email
Posted on:
Oct 27, 2009 07:17:25

'Nuff said.

The Tyranny of the Grub Grabbers at the Guardian

Quote:

We could maybe grab a bite? Yes. Maybe we could. That's a really enticing offer. Exactly how sodding fast are you moving on those shiny career tracks from here to unimaginable wealth, that you can only afford enough time to lean out of the window as you scream past and 'grab' at sustenance?

The truth, of course, is that this nasty little piece of jargon has been rudely shoved into our language. Marketers love to foment the notion that we are all 'cash-rich and time-poor'. If they can encourage the belief that we all work too hard we'll feel better about the expensive little 'indulgences' with which we can 'treat' ourselves. Go on, have a lovely milky beverage, a bath full of skin-irritating bubbles and light a candle that smells like a hooker's handbag - you're so 'hassled', so 'stressed' by daily life that you know you deserve to treat yourself.

And of course, you busy little consumption unit, you just love to grab a coffee don't you? We love it too. We love that you come into our retail experience environment, give us the money as fast as humanly possible, pick up the steaming product and then piss off back into the street where you no longer cost us heat, light, groundrent and attention. Quick, quick. Grab n'go. Get the hell out so we can move the next one in and strip them of their cash too.

Also of interest, and linked in the article, The Hardest Working Countries

HT:The Food Section

Comments...

Oct 29, 2009 07:36:51 Re: The Tyranny of the Grub Grabbers - Dennis Peskey
Silly me, I thought this was about the purpose-driven church experience. The thought of this article actually being about "McDonalds" did not occur until I checked out the original article. Still, the comparison lingers.

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